Details Matter
As the old saying goes, "The devil is in the details."
I believe the difference is in the details, too.
Whether your marketing message takes the form of a web page, a brochure, a direct mail piece to potential patients, or a simple letter to your current patients, there is an easy way to set yourself apart from other providers in your field in the minds of your targeted audience: Pay attention to the details. Sometimes, that means making sure that the basic building blocks of clear, effective marketing writing are there; other times, it means taking a closer look at seemingly good writing to find and fix hidden problems.
Click here to download and open an example of a total knee replacement advertorial. Notice the problems a simple edit uncovered and see how addressing these problems improves not only the content of the marketing piece but also the overall clarity and tone. The result is a marketing piece that reflects more positively on the physician.
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